In 1997, Mike researched the decking industry and found a company called United States Plastic Lumber (USPL). This company was selling a high-density polyethylene (HDPE) decking that didn’t have wood in the mix. The USPL decking didn’t fade like the raw composite; it was grooved and was even available in railings! This was a quantum leap forward in technology although there were still problems with expansion & contraction due to temperature fluctuations. There was also static electricity buildup on the deck that during low humidity would give someone a nasty shock.
In 2000, Mike realized that composite decking was evolving with the advent of the colored railing. Mike knew it was time to capitalize on the opportunity. He saw right away that composite decking & railing was a specialty business and not a lumber yard item. The vast amount of different products and colors (stock-keeping units SKUs for short) and the high cost of composite products, lumber yard could never successfully service the products. Mike was looking for a place to start this composite decking and railing business. However, Cape Cod was not the place. It just wasn’t the right market to propel a new business with a new product. Mike’s older sister and husband lived on Long Island New York; they’ve been telling him for years that if he started this business on Long Island coupled with Mike’s work ethic, he would be successful. Twenty years later, the people that said composite decking would always be a lumber yard item never foresaw that lumber yards would never experience the growth that No Maintenance Decks have had. Now they are kicking themselves for not converting to just composite decking and railing. As they say, the rest is history